Most people agree on one thing and that is that post-COVID the market will not be the same. Some partners will be even more successful, sadly many may not survive. This has major implications for the vendor community. Those who successfully evolve and change their programs to meet the needs of this different market will give their companies a much greater chance to attract the right partners and drive increased partner sales. But how should your program change? In this webinar, our panel will discuss • Which elements of your partner program are proving to be most important for your partners? • How do you evolve your program to help your partners succeed in a post-COVID world? • Should your program reward for behavior as well as or instead of the transaction? • How do you build and reward new marketing and sales behaviors?
