Channel Resources Library

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The do’s and don’ts of utilizing AI in your partner marketing strategy

𝗖𝗼-𝗦𝗲𝗹𝗹𝗶𝗻𝗴: 𝗪𝗵𝗮𝘁 𝗗𝗼𝗲𝘀 𝗜𝘁 𝗠𝗲𝗮𝗻 𝗮𝗻𝗱 𝗛𝗼𝘄 𝗗𝗼 𝗬𝗼𝘂 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁 𝗜𝘁?

Motivating and engaging with partners if you’re not one of their biggest vendors? – CEC EMEA June Meeting

It’s Not Just AWS – How Do You Work With Google, Azure & Oracle?

A Practitioners Guide To AI And The Channel

Session 12: Sustainability- The Next Big Challenge For The Industry & The Channel

Session 11: Who Are The Influencers?

Session 10: The Latest Thinking On Partner Benefits & Incentives

Session 09: How Do You Motivate Partners?

Session 08: Developing A Next Gen Partner Portal

Session 07: Changing Routes To Market

Introductions, WLC Updates and Keynote: The Voice of The Partner

3 X 10 Minute Quick Tips Sessions

Session 06: Let’s Get Practical

Session 05: Building A Strategy To Leverage GSIs

Session 4: Deal Registration

Session 03: The Role Of A Channel Account Manager Is Changing Rapidly

Session 02: The Latest Thinking On Partner Marketing

Conference Introductions and Opening Keynote – Beyond The Hype

Session 01: The Future Of Distribution

Multi-Partner Engagement – CEC Roundtable Discussion

New Partner Types-CEC Roundtable Discussion Summary

Economic Context – The latest situation in the US and China, why you should and need to care

Partner Lifecycle Management-Beyond the Transaction, Building a Real Long-Term Relationship with Your Partners.

Channel Ecosystem—What Does it Mean and How Do You Build One?

Effective Strategies to Manage the Long-Tail

Building a Program for 2023 – What Needs to Change?

Could a Referral Program Be the Key to Your Success?

A Deep Dive Into Marketplace Strategy

The Latest Thinking on Incentives & Rebates

Developing an Effective Through-Partner Marketing Strategy

How the Ukraine War is Reshaping Everything

Stop, Start, Continue – the Panel Debates the Elements of Their Programs That Fit into Each of These Categories

Marketplaces – 3 Vendors Using Them in Very Different Ways Discuss Their Marketplace Strategies.

Building an Xaas Go to Market Strategy

Recruiting and Working with ISVs – What Do They Really Want?

Partner Performance Metrics – Identifying, Gathering, and Presenting Data.

3 Channel Leaders Discuss the Critical Things That Helped Elevate Their Careers.

Partner Churn – Retaining Those You Want, Retiring Those You Don’t and Recruiting Those You Need.

Conference Introduction & New Initiatives & Opening Conference Panel: let’s Get Practical – How Do You

3 Channel Partners Discuss How Their Business Is Changing and How This Changes What They Need from Their Vendors.

What Does It Take to Build a State-of-the-art Incentive Program?

Building and Measuring an Effective Partner Success Program.

The Partner Portal Evolution – How Do You Create a Meaningful Experience for Your Partners?

“Tell Us Your Story”: Are Times Changing? Two Generations Share Their DEI Experiences

The Big Debate- To Tier or Not to Tier

How Do You Create and Support a Program to Drive Consumption?

Best Practices in Measuring Customer Satisfaction

Best Practices of Remote Selling

Best Practices of Using LinkedIn as a Marketing Tool

Panel 2: Security Matters – Building the Right Security Team

Panel 3: The Keys to Building an Effective Digital/Social Marketing Strategy & Closing Remarks

Keynote: Let’s Get Profitable! A Study Reveals How the Most Successful MSPs Are Evolving Their Models

Panel 1: Best Practices in Hiring, Managing, and Motivating Your Sales Team?

4 Channel Leaders Discuss the Skill-sets They are Looking for in Their Future Team Leaders.

Can You Administer CPR (Channel Partner Re-Invention)?

Influencers – Who are They and How Do You Work with Them?

Sustainability – 4 Vendors Discuss Why Sustainability is Important to Their Overall Partner Strategy.

The Channel is Sideways

Why a Referral Program Could be the Key to New Customer Acquisition

Best Practice in Building a Concierge Marketing Program

Building a Carefully Targeted Partner Recruitment Strategy

What Does it Take to Build a State-of-the-Art Eco-System?

Panelists Share How They are Using Collaborative Tools and Processes to Enhance the Partner Experience.

A Deep Dive into the Agent Model – Could It Be Right for Your Business?

Marketplaces – 4 Vendors Discuss How They are Using Them and How They Will Impact Their Channel Strategy

Building a Program that Delivers Actionable Partner and Customer Satisfaction Ratings

Recruiting and Working with MSPs – What Do They Really Want?

Discounting and Incentives – How Does that Change in a Recurring Revenue Model?

Beyond Conflict – Building a Partnership with Your Professional Services Team

Ease of Doing Business – Practical Things You Can Do to Make Your Company Easier to Do Business With

Developing a State-of-the-art Collaborative Marketing Program with Your Channel Partners.

Panel 2: The Keys to Creating a Robust and Profitable Security Practice

Panel 3: Specialization – the Key to a Successful MSP Practice?

Finding The Silver Lining Webinar: The Women’s Leadership Council

The Channel Trends Study – 2021 What Should We Expect?

Best Practice in Reconciling the Needs of the Direct Team and Your Channel Partners?

How You Can Change the Channel from an Afterthought to a Key Pillar of Your Company’s Strategy?

How Do You Build a Model to Effectively Measure Both the Partner and Customer Experience?

How Do You Advocate Inclusion and Enable the Building of a Diverse Channel Team?

Marketplaces – How Do You Build Them into Your Channel Strategy?

Best Practice Use of Automation to Better Serve Your Partners

Rethinking How You Measure Return on Your Co-op and MDF Programs.

Are “Partners” Now Becoming More “Trusted Advisors”? What Is the Impact of a Non Rebilling/Reselling Influencing Channel Vs One That Sells for You?

Are Partner Tiers, Deal Reg and Other Standard Incentives Losing Relevance? And If so What Will Replace Them?

One Size Does Not Fit All! Building a Flexible but Simple Program to Meet Widely Differing Partner Needs

Applying Account Based Marketing to Your Channel Partners

Creating a Program to Target the Influencer Channel.

How Do We Enable Our Partners to Move to a Digital Marketing Strategy?

How Will the MSP Model Evolve – Which New Models Are Being Adopted and How Should a Smart Vendor Respond?

How Do You Effectively Measure the ROI of Your Channel Partner Program?

The Latest Thinking on Partner Incentives

What Is Best Practice in the Use of AI and Other New Technologies in Building a Better Understanding of Your Partner Community?

Building an effective Channel strategy for today’s very different market – what needs to change and why?

Ease of Doing Business – How Do You Make Your Channel Program Truly Partner Friendly?

Best Practices in Managing Your Clients Remotely and Profitably

Using the Data to Really Understand Your Partner Community

Creating a ‘To Partner’ and ‘Through Partner’ Marketing Program for Today’s New Normal

MSP Business Strategies – Building Success in an Uncertain Market!

Rebates, SPIFs and Incentives – What is Working in Today’s Very Different Market?

How Will Partner Programs Need to Evolve to Meet the Needs of a Post-COVID Marketplace?

Market Sectors and Strategies – How to Win Clients in an Uncertain Market

In Today’s Very Different Market What Do Partners Really Want from Their Vendors?

Strategies and Technologies That Will Help You Succeed in Today’s Very Different Market

How Do You Gain Partner Mindshare?

How Do you Effectively Drive and Measure Your Partners Marketing & Sales Success?

Lackluster Partner Engagement – Why?

Practical Tips to Help You Survive and Thrive in a Time of Crisis | Cloud Services Community Webinar

Creating Indispensable Partner Relationships in a Time of Uncertainty: The New Balance of Human/Digital Interaction That Will Power the Most Successful Channel Programs

Channel Incentives – What’s Working and What’s Not: A look at leading supplier programs to uncover opportunities, overcome barriers and utilize industry best-practices

Managing and Incentivizing Best Practice Channel Marketing Capabilities

Key Steps to Developing a Channel Incentive Strategy

Beyond Technical Accreditation, What Do Partners Really Want From Their Vendors?

How Do You Build a Program To Reward The Behaviors You Really Need From Your Partners?

DSCLN Webinar: The Things Your Really Need to Know About Brexit

Choosing and Implementing the Right Channel Incentives

2018 Channel Trends Survey

The Latest Research on the Programs, Incentives, and Trends in the Channel

Leveraging Social Media to Drive New Business Sales

The Times They Are Changing – New Partners New Challenges New Opportunities

Bridging the Gap in Solutions Delivery as the Cloud Evolves

Digital Transformation Impact on Channel Partner Performance

Kiss The Old Ways Goodbye – Be Prepared To Change & Change Again

Great Dependency on Reseller Channel (GDPR)

5 Key Steps Partners Can Take to Monetize Open Source Software

Channel Marketing Challenges and Best practices – Ask the Experts

The Channel Focus Women’s Leadership Charter

Eight Must-Haves in a Partner Portal

Cracking the Channel Management Code: CSO Insight’s Channel Research Study

Things to Consider When Transitioning To A Recurring Revenue Model

Show Me The Money Succeeding With The Recurring Revenue Model

6 Insights on how to use smart data to grow your Channel

People Aren’t Tools – Seven Steps to Successful Training

Are You Missing Out on Wireless LAN Pull Through Business

Best Practice in Building an Effective SaaS Partner Model

Is There an Ideal Partner Portal?

3 Tactics to Motivate an Indirect Salesforce in Specialized Channels

How Do You Measure and Benchmark Your Partner’s Performance?

Channel Partners’ Honest View of Social Media

Data Driven Channel Management: Skate to Where the Puck is Going

Five Future Channel Trends That You Need to Be Planning for Today

Tricks, Traps, and Program Gaps

Key Trend in the Channel 2016 – The survey results

Digital Transformation, 3rd Platform, and Disruptive IT What You Need to Know

2016 Best Practices for Through Channel Marketing Automation

Onboarding Partners Accelerating Partners Time to Market

Are the Telcos the 800lb IT Gorilla? An Analysis of their Potential and Future Role

Creating Channel Incentive Programs that Drive Performance and Increase Loyalty

The Key Challenges Facing Managed Service Providers Today and How to Overcome Them!

Desktops as a Service Global Market Trends – A Service Provider Perspective

Diamonds in the Rough – How SMB Buyers Choose Cloud Service Resellers